Pringles Select

I have noticed that when a brand needs to refresh its product they often redirect which target market they are trying to reach. Pringles normal audience would be children and teenagers as they are advertised as good for parties and packed lunches, but they new pringles are directed towards a slightly older generation with there new packaging and sophisticated flavours. These kind of changes are very common in the food industry especially with snack foods such as crisps, sweets and chocolate, as there are only a few ways to re-invent the product.