Good things come to those who wait

Colour Like No Other

Ipod

The Apple Ipod adverts are a good example of getting advertising right, they pitch their adverts perfectly to their target audience. There ads are usually fun, fresh, bright and funky often with an up-to-date catchy song. Ipods are still one of the trendiest gadgets to be had, I think their success is down to their very effective and entertaining ads.

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Adidas

I found these old Adidas adverts which are very clever. The have used the natural fold in the magazine to seperate the clothing from just been casual everyday wear to sports wear. Much like the amnesty international work, they have thought about where the adverts will be shown and used this to enhance the visual impact. It is a simple concept but has a powerful outcome by allowing the magazine to do the work for them. By having the picture spread across a double page your eyes are automatically drawn to the centre fold of the page, this too adds to the effectiveness of the picture. The images are so strong that not much copy is needed, the image clearly shows the message and you know what product is being advertised.

Durex

This Durex Ad campaign I really enjoyed, I like the fact it is light hearted, playful and fun yet still gets the point across. It makes a change from adverts about conception trying scare or guilt trip you. Its positive nature, I think, will be far more effective and successful in encouraging the use of contraception.

Amnesty International

Amnesty international are reknowned for their controversial ad campaigns, their work often portrays powerful visual metaphors which captures the very essence of the message they want put across. (Above, "Lady Flower" campaign against women circumcision).

Here are some of my favourite Amnesty ads, they have inspired me to think about not only what the contents of my photo would be but also think about where it is going to be used. They use surroundings that we are familiar with and use them to convey a completely different meaning, they create such a powerful impact and certainly makes you remember them.

A glass and a half full of joy

I'm sure you are all familar with the recent Cadbury adverts, I like many others really enjoyed the first Gorilla advert with the Phill Collins sound track. It was different, certainly grabbed your attention and provided some humour. Although I enjoyed the advert i'm not sure I understood what the advert was about or what it was advertising. They made a follow up advert with trucks driving around an air field to the soundtrack of Queen, and even more recently they have used the same two adverts but with different soundtracks. These however have only irratated me to the point where I turn over, I can't put my finger on what particularly gets to me, maybe because I don't understand the message or link to the product advetised? I just don't know.

I guess the point to any advert is to make you remember or talk about the product, well they have successfully acheived that whether it be a good repsonse or bad response they got me talking and maybe they think like the old catchphrase "all publicity is good publicity". If anyone can enlighten me to the thinking behind these adverts please let me know, then maybe I can start to enjoy them like the majority of other people do.

Full of lovely stuff

I don't neccessarliy love the advert but I do admire the thinking and actual physical design of it. I understand the concept and think it is a unique selling strategy for a car company compared to a lot of other car companies who try to sell how strong or safe the car is. This takes a softer approach and is obviously targeting a different target audience, such as women or families. I didn't realise until recently that they actually made the car out of real ingredients and had a team of bakers who put it all together, you can see a documentary film here http://www.newfabia.co.uk/.

Red Cross

I find it very interesting the way advertising can change a persons previous perception of something and change or subvert its meaning so you view it in a different light.

Shaving

I love adverts that stand on visuals alone, no words are needed to express the function of the razor!

Racism is for assholes

Since the birth of Ambient and Guerilla media, adverts are appearing everywhere and in more unusual places. Like this advert for racism.

Ann Summers

Very clever placement by Ann Summers! Using phallic imagery!

Coffee Anyone?

This ad is very effective, using the steam from a grate to mimic a steaming hot cup of coffee. This is a very engaging piece of design.

Need a new barbeque?

                                                Innovative way of advertising a barbeque.

Mini Cooper

I am really drawn to adverts which have been strategically placed into our environment, and use out interaction with it to really drum home its message.