I found these old Adidas adverts which are very clever. The have used the natural fold in the magazine to seperate the clothing from just been casual everyday wear to sports wear.
Much like the amnesty international work, they have thought about where the adverts
will be shown and used this to enhance the visual impact. It is a simple concept but has a powerful outcome by allowing the magazine to do the work for them.
By having the picture spread across a double page your eyes are automatically drawn to the centre fold of
the page, this too adds to the effectiveness of the picture. The images are so strong that not much copy is needed, the image clearly shows the message and you know what product is being advertised.
Much like the amnesty international work, they have thought about where the adverts will be shown and used this to enhance the visual impact. It is a simple concept but has a powerful outcome by allowing the magazine to do the work for them. 
3 comments:
Great photographs! Vey pretty young lady!
I also think this campaign is very effective. By using the already existing mechanism of the folding page it appears as if the people in the photographs are doing exercise. I think its brilliant that designers make the most of what they have to offer, and by just spreading the photo over a double page it adds a 3rd dimension in the form of movement.
Like the concept of this advert, very well thought through for where the advertisement would be being shown. Its a really good use of space and enables the audience to interact with the advert as well
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