Paul Rand

Rand understood the vitality and symbolic power of colour and shape, his poster promoting New York subway advertising, it is created from elements of geometric forms and colours that can be read as both an abstracted figure as well as a target. His arrangement of concentric circles in vibrant colours becomes both an illustrative image and a dynamic composition. 

Saul Bass

Check out this website, pretty cool www.saulbass.tv

It is very hard to 

David Carson

David Carson is famous for his uncommon arrangement of letters, words and sentences.  Since the early nineties he is the best known practitioner of innovative visual and graphic design, whose work is often described as the new typography, de-constructive typography, or digital typography, he has been dubbed the "Father of Grunge", due to his dirty, messy style. 

The style in which he works is very similar to how I like to work with a page and layout, I relate to his 'dirty, messy, haphazard' presentation. Although he works is very 'grimy' it is very aesthetically pleasing and you cant helped but be gripped by it.  

Alex Trochut

Alex Trochut has a stunning array of work, including his latest Rolling Stones album cover "Rolled Gold" as well as work for British Airways, Diesel and Nike. He typography is like nothing i've seen before, whilst looking at his work I realised I had been looking at the same website for an hour, I was hooked, suprised and sustained by his variety and intensity. He has invented his own complex, interlocking, sinuously sexy letter forms, for example his lettering for CHannel 4's 3 minute wonder...

It won't let me upload any of his work so check him out online at www.alextrochut.com

Ipod

The Apple Ipod adverts are a good example of getting advertising right, they pitch their adverts perfectly to their target audience. There ads are usually fun, fresh, bright and funky often with an up-to-date catchy song. Ipods are still one of the trendiest gadgets to be had, I think their success is down to their very effective and entertaining ads.

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Milton Glaser

Im sure we all recognise this iconic logo and Bob Dylan cover by Milton Glaser; on a recent University trip to New York I had the chance to hear Glaser talk about his work. This inspired me to look at more of his stuff and I was not dissapointed. His work is often vibrant, fresh and modern, he seems to keep update with what is going on in his surroundings and uses them to create his next piece. I like his laid back attitude towards his designs, his designs are often simple and straight to the point to create maximum impact. For example his recent poster of 

George Bush and the oil crisis. It is visually funny and presents the message clearly that Bush is "oil hungry" with just a simple change to the original photo. This is the kind of design I love to look at, simple but clever.