I don't neccessarliy love the advert but I do admire the thinking and actual physical design of it. I understand the concept and think it is a unique selling strategy for a car company compared to a lot of other car companies who try to sell how strong or safe the car is. This takes a softer approach and is obviously targeting a different target audience, such as women or families. I didn't realise until recently that they actually made the car out of real ingredients and had a team of bakers who put it all together, you can see a documentary film here http://www.newfabia.co.uk/.
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